Start a conversation

Projects for women & mom founders

Your business should make room for your life.

I take on a small number of projects for founders who value their time — and want systems that reflect it. That’s it. That’s the whole thing.

Tell me about your project Limited projects, by design.

This is for you if…

You built something real.

A service business or small product company you’re proud of — and a lot of it still lives in your head.

You’d rather have your afternoons back.

Time with your kids, your people, yourself. Not another dashboard to check.

You want systems that feel light.

Not a bigger team. Not more to manage. Just a business that runs the way you actually want to live.

Simple on purpose.

Every project is scoped to you. No packages. No retainers. No long contracts.

01

You tell me what’s heavy.

The thing that’s sitting at 70%. The system that isn’t working. The part of the business you’re tired of holding.

02

We define what done looks like.

A clear scope and a clear finish line, before any work begins. Clarity before complexity.

03

I build it, hand it over, and step back.

You get a system that fits your life, and you know how to run it. No one left to manage.

Mikel Dyer, founder of Adroitly & Co.

I’m Mikel. I’m my own ideal client.

I’m a homeschooling mom and a founder. I built a curriculum printing company, sold it, and have spent years working inside other founders’ businesses since.

Along the way I learned the thing I’d tell every woman building something: the business should serve the life — not the other way around.

So I keep my project list small on purpose. It’s how I protect my own time, and how I give yours the attention it deserves.

Have a project in mind?

Send me a note about what you’re carrying and what you’d like to feel instead. I read every one personally. If it’s a fit and I have room, we’ll find a time. If not, I’ll tell you that too — and point you somewhere good.

Tell me about your project

You don’t have to carry everything alone.

© 2026 Adroitly & Co. · LinkedIn